New Apple iPad wants to play the affordability game, again

Yolanda Curtis
March 22, 2017

Look own the specs list: on nearly every count it's worse than the (year-old, although admittedly still very expensive) iPad Pro 9.7-inch, including being mysteriously thicker and heavier despite not apparently fitting in any additional componentry.

You'll be able to pre-order the new 9.7in iPad from Friday 24 March at 3.01pm in the UK. The 32GB version with Wi-Fi connectivity is priced at RRP $469, and the 128GB is priced at RRP $599. Rumors are talking about all kind of specs and features, but we hope that these specs will also be available inside the newest tablet.

The price cut also opens new opportunities in emerging markets, said Rhoda Alexander, IHS Markit tablets and PCs director, and incentivizes consumers to refresh their older models.


Quietly, and without the fanfare of a press event, Apple has announced its latest iPad, called simply "iPad". "By reducing the price and features on the iPad 9.7, they can make the Pro look a little more compelling as an upgrade". The new iPad runs on Apple's third-generation 64-bit A9 chip with the embedded M9 co-processor, whereas the iPad Pro runs on a slightly faster 64-bit A9X third generation chip with the M9 co-processor in tow. The iPad Pro offers Panorama up to 63-megapixels, while the new iPad's Panorama is limited to 43-megapixels. Unfortunately, iPad Pro users seem to be left on the side, for now. So there shouldn't be any change in the overall user experience with the new iPad except that things would be happening a bit quicker.

9to5Mac claims that the 9.7 inches version will have a skin improved with the help of the True Tone technology. While the 9.7-inch iPad has the same display size and resolution, it's not fully laminated and does not feature an anti-reflective coating.

The camera too remains untouched as the new iPad has the same 8MP rear and the 1.2 mp front cam.


"Without major innovations to get consumers to replace their iPad 2, prices need to fall", Smith agreed.

But, the question is: How many new iPads could people see?

Apple was rumoured to update the iPad Pro series and launch the tablet in three screen sizes, with a new size measuring 10.5 inches in screen estate.


Without a doubt that the most attractive tablet will be the 10.5-inch model. There is no news for 12.9-inch iPad Pro but its volume production might begin in May-June. It comes with accessories like a keyboard that magnetically connects and an Apple Pencil support.

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