Reliance Jio 4G Is Set To Launch Commercially Today

Yolanda Curtis
September 1, 2016

Ambani set a target of 100 million customers for Reliance Jio "in the shortest possible time", without specifying.

Reliance has said little publicly about Jio, and even less about the potential for wide-scale data mining in a country where consumers have not, to date, made a big deal about online privacy.

Reliance Jio adds LYF WATER 10 priced at Rs. 8,699 to its existing range of 4G smart phones.

Ambani said that his venture will embolden Prime Minister Narendra Modi's pet project called Digital India: an $18 billion plan to connect India's cities and villages to the Internet with a combination of broadband connectivity and WiFi.

Apart from this, Ambani said that a complimentary offer of its apps worth Rs 15,000 to all subscribers for one year (till December 2017).

Jio service is already available on Sony, Sansui, Videocon, LG, Samsung, Micromax, Panasonic, Asus, TCL, Alcatel 4G smartphones. The impact of Jio's free and unlimited voice calls and cheap data tariffs is not only helping the new entrant win new customers, but is also reflecting on how the market perceives other incumbent carriers.

Investors deserted the counters of telecom operators, with Idea Cellular plunging 11 per cent to Rs 83.20 - its 52-week low - during the day on BSE.

Bharti Airtel with a plunge of 6.37 per cent to 310.70 was the worst hit from the Sensex pack.

Bringing in disruption in the Indian telecom industry, Reliance Industries today announced free voice calls and roaming services for users, while data would be charged at one-tenth of the prevailing market rates.

Reacting to the launch Vodafone said: "We have always offered great value to our customers, backed by excellent customer service, a nationwide presence, and Vodafone SuperNetTM - our best network ever".

The world's second-largest smartphone market just got the world's cheapest 4G data plan. Plus you get free voice calls for life.

Airtel, in a statement, welcomed Jio's entry, and said it would fulfil all its regulatory obligations.

He also added that data must be affordable for all users.

Ambani has invested 1.37 trillion rupees in his ambitious telecom venture from some 1.5 trillion rupees planned overall.

Tanu Sharma, Associate Director, Large Corporates, India Ratings & Research believes the launch of RJio will accelerate 4G adoption in India, backed by its attractive tariffs, low cost handset pricing and perceived superior quality of services driven by its huge investment in network.

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