Burger King set to sell Whopperito nationwide

Cheryl Sanders
August 9, 2016

The worst part of burgers - a almost flawless food - has always been the fact that they're not also burritos.

Since the Whopperrito is essentially a deconstructed Whopper made using a flour tortilla instead of buns and creamy queso sauce rather than mayonnaise, fans of the burger won't be sacrificing much of the original product.

Burger King set to sell Whopperito nationwide

While Burger King encroaches on the Tex-Mex market, Chipotle is expanding into Burger King's business.

Next we have to figure out how to cram a burrito into a burger.

"[Tex-Mex] is one of the fastest-growing categories", North American President of Burger King, Alex Macedo, said in an interview with Bloomberg.

"Overall, Restaurant Brands continues to make progress; but with spend tightening and competition intensifying, it now needs to up the pace of innovation if it is to grow further", Neil Saunders, CEO of Conlumino, said earlier this month. After it was met with widespread media attention and social media requests, the menu item will become available at all Burger King restaurants nationwide for a limited time while supplies last. They will be sold nationwide beginning August 15. The Whopperrito will cost $2.99 or $4.99 as part of a combo meal, which seems like a pretty good deal.

The burger-burrito mashup comes on the heels of Burger King's debut of Mac n' Cheetos - a creamy mixture of macaroni and cheese deep fried into Cheeto-shaped sticks and covered with crispy Cheetos flavoring.

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