Prince William voices soccer-themed ad for Heads Up mental health campaign

Henrietta Brewer
January 5, 2020

The video will be shown at the start of this weekend's FA Cup matches in a bid to urge football fans to think about their mental health.

The film was released by a group of organisations, Public Health England's (PHE), Every Mind Matters, the Football Association and Heads Together's Heads Up campaign.

Prince William narrates the videos, which include personal messages from Chelsea manager Frank Lampard, Tottenham star Dele Alli, and other figures from the English game.

"In life, as in football, we all go through highs and lows and we can all take simple steps to look after our mental health", they put on social media, along with some videos, in which footballers and coaches such as Lampard appear. "We can all sometimes feel anxious or stressed". You know, the British "stiff upper lip" thing - that's great, and we need to have that occasionally, when times are really hard there has to be a moment for that.


We announced in December that all third-round ties will kick off a minute later than usual as part of our partnership with Heads Together to generate the biggest-ever conversation around mental health.

"Every Mind Matters and Heads Up will show you the simple steps you can take to look after your mental health".

Andrew Furber, centre director at Public Health England for Yorkshire and the Humber, said: "Mental health isn't necessarily something everyone considers on a daily basis, but lots of people engage with football more often".

The initiative has been created to encourage those struggling with their mental health to come up with their own personalised "Mind Plan" through the Every Mind Matters website.


The film will be played across stadiums, broadcast and social media as kick-off times across all Emirates FA Cup Third Round fixtures are delayed by 60 seconds from Saturday (4 January). For example, 12.30pm games will start at 12.31pm, 3pm games will start at 3.01pm and so on.

Although the Head's Up: Football Unites for Mental Health program technically launched past year, Kensington Palace released a new video on Instagram voiced by the royal dad-of-three.

The campaign hopes to use the popularity of football to target people who may be suffering mental health problems - particularly men.

The duke has previously stated he thinks men find it hard to talk about mental health and he wants that to change.


Other reports by iNewsToday

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