Buick will became a crossover-only brand in 2021, killing off Regal

Andrew Cummings
December 6, 2019

Once gone, it will mark the second time since the Regal debuted as a model of the Buick Century in 1973 that the company has axed the nameplate in the U.S.

General Motors will discontinue the Buick Regal in the USA and Canada, leaving the brand with nothing but SUVs in its domestic lineup. The Regal and Regal TourX wagon will continue to be sold in China. Nearly 90 percent of the premium brand's sales this year have been crossovers, hence the introduction of the Encore GX with two three-cylinder engines and a CVT.


The Regal has seen its sales dwindle. Regal models will continue to be assembled in Germany for sale in China by former GM subsidiary Opel, which was sold to Peugeot in 2017.

It also means that two of General Motors' four automotive brands will not offer a single vehicle.


Taken into the sixth generation a couple of years ago, the Regal is the same vehicle beneath the skin as the Opel and Vauxhall Insignia. The Regal's death officially leaves Buick with no sedan models.

Buick dropped the Lacrosse mid-size sedan earlier this year and the Cascada compact convertible bows out after the 2019 model year. Now, since GM sold the Euro brands to PSA, they had to pay them in order to keep making the Regal, so pulling the plug on it makes sense, especially since midsize saloons have fallen out of favor with customers. When the Regal is discontinued in 2021, Buick will offer a lineup that includes only its Encore, Enclave and Envision SUVs.


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