AppleTV+ details announced: New streaming service will cost just $4.99

Ross Houston
September 11, 2019

The iPhone 11 Pro and iPhone 11 Pro Max comes with a 5.8-inch and 6.1-inch OLED display respectively.

And the Pro Max at $AU1,601.

With only incremental updates to the iPhone models, analysts say Apple is in a "holding pattern" until it rolls out 5G phones with faster mobile data speeds next year. In the third quarter, iPhone sales equaled less than half of Apple's revenues - down from 63% four year ago.

Apple on Tuesday said its new video streaming service, Apple TV+, will cost just $4.99 a month - undercutting entertainment giant Disney, which rocked the boat earlier this year when it said it will sell its new streaming service for just $6.99 a month.

AppleTV+ details announced: New streaming service will cost just $4.99

That's cheaper than Netflix's most-popular $US13-per-month plan.

The pricing of Apple TV+ "is a show stopper and a major shot across the bow at the likes of Netflix and Disney among others", Wedbush Securities analyst Dan Ives said. Apple is expected to introduce upgrades for its current high-end iPhones, the XS and XS Max, and a new version of its lower-priced smartphone.

Apple opened by discussing Apple TV+, its original streaming video subscription service, and Apple Arcade, its game subscription service.

Apple said that the first shows available on Apple TV+ will launch on November 1 and will be in more than 100 countries. Some industry insiders, however, have questioned Apple's content strategy. "Clearly, that was a positive that people were happy to hear".


The new Apple TV+ service was previously announced, but on Tuesday the company revealed the low price and the launch date, November 1, with nine original titles, including The Morning Show with Reese Witherspoon and Jennifer Aniston.

Analysts expect Apple to sell about 200 million iPhones in the next year (in addition to other devices), ensuring tens of millions of potential viewers for the subscription service.

Could Apple Arcade pave the way for Amazon-style bundles?

FOX Business' Susan Li reports on Apple's Cupertino, California, event, where new products, prices and release dates were unveiled.


But there was no bundle with Apple Music or other services at the latest launch as some analysts had expected, although Creative Strategies analyst Ben Bajarin said the TV service, gaming service and the base model iPhone 11 seem created to draw in users for the longer term.

Starting today, viewers can watch trailers and add Apple TV+ series and movies to Up Next on the Apple TV app, so they can be notified when the first episodes become available. The new telephoto camera features a larger ƒ/2.0 aperture that allows it to capture 40 percent more light when compared to iPhone Xs. Indeed, if you're thinking about getting one of the new iPhone models, your choice may depend on how often you like to be behind the lens.

"They know once consumers get into their ecosystem, they don't leave".


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