Tumblr gets new owner, but still no adult content

Andrew Cummings
August 14, 2019

Automattic, which allows adult content on the WordPress.com platform, said it has no plans to undo the ban on adult content on Tumblr, in general.

The service was originally owned by Yahoo, and it was later purchased by Verizon for a whopping $1 billion in 2017.

Automattic Inc.is the company behind another '00s flashback, WordPress, and fought off interest (and genuine bids) from a site you've definitely never heard of, or been to: PornHub.


The buyer, according the Wall Street Journal, is San Francisco-based Automattic Inc., which owns and operates the content management and publishing software Wordpress.

Tumblr's popularity has been dwindling over the years, and a decision by the firm last year to ban all adult content as it scrambled to crack down on child pornography came as a particularly hard blow. The company faced criticism after a decision late a year ago to ban pornography from Tumblr, which led to a steep decline in traffic. It has been so successful already, and we want to keep that going.

"Today's announcement is the culmination of a thoughtful, thorough and strategic process", Guru Gowrappan, Verizon Media's chief executive officer, said in a statement Monday.


The amount of money involved with the sale is not known for sure, but reports suggest that Tumblr is being sold at something of a loss. "We are proud of what the team has accomplished and are happy to have found the ideal partner in Automattic, whose expertise and track record will unlock new and exciting possibilities for Tumblr and its users", Verizon Media CEO Guru Gowrappan said in a statement.

UPDATE: Axios has leaked the alleged cost of this acquisition, claiming Automattic paid less than $3 million for Tumblr.


Other reports by iNewsToday

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