Haas responds to sponsor's claims of split

Ross Houston
July 13, 2019

"The politics and PC (political correctness) attitude in @F1 is also inhibiting our business".

Steiner says the team will continue to run the Rich Energy logo and livery throughout this weekend's race at Silverstone while the matter is clarified.

"Rich Energy is now the title partner of Haas F1 Team", team boss Guenther Steiner declared. We are in the process of legally removing the individual from all executive responsibilities.

The title sponsorship deal was followed up with a burst of activity on Rich Energy's increasingly vocal social media accounts, which regularly took aim at rivals Red Bull.


The beverage firm became Haas's title sponsor this season and claimed the team would be competing directly with Red Bull on and off the track.

But, after finishing fifth in the constructors' championship a year ago, Haas have experienced a nightmare 2019, sitting second last in the standings, only being kept off the bottom by Williams who are yet to register a point.

In a statement, Guenther Steiner, team principal Haas, said: 'Rich Energy is now the title partner of Haas F1 Team.

That said, extremely well-placed sources told us several weeks ago that there was an issue and that it concerned certain investors in Rich Energy.


"There's a commercial agreement in place and I don't want to do anything here about it". "You can do without it, but it's not like I'm staying up at night thinking about it". A milkfloat at back of grid a disaster for us.

"It's part of the job", he said of the situation with Rich Energy.

Rich Energy quickly supported him.

Haas released a statement on behalf of Rich Energy's apparent majority shareholders that attempted to salvage the relationship with the team, and accused a "rogue" individual of being responsible for the original tweet. We also completely believe in the product of Formula 1 and the platform it offers our brand. The incident is very regrettable; we will not be making further comment on this commercially sensitive matter and will be concluding it behind closed doors. "We wish the team well #F1 #richenergy".


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