Farewell, Bug! Volkswagen Beetle production officially ends…

Andrew Cummings
July 11, 2019

The end of Beetle production will allow Puebla's resources to shift production to a new compact SUV tailored to the North American market, slotting into the lineup below the Tiguan. The company is gearing up for mass production of the battery-driven compact ID.3, a auto that the company predicts will have an impact like that of the Beetle and the Golf by bringing electric mobility to a mass market. It's available in convertible or hardtop, with base prices of $23,045 for a coupe and $27,295 for a convertible.

The vehicle's history goes back to the Nazi era, having first been developed by Ferdinand Porsche with support from Adolf Hitler, who in 1937 formed the state-run Volkswagenwerk, or "The People's Car Company".

Its fame was solidified with Walt Disney Productions' 1968 film "The Love Bug", which features an anthropomorphic Beetle named Herbie that makes a splash on the California racing circuit. It was powered by an air-cooled engine mounted at the rear and was known for its simple design and reliability.

The employees wore bright yellow coats bearing the words: Thanks Beetle, as the unveiling proceeded in a festive atmosphere tinged with nostalgia for a vehicle that has generated a loyal following like nearly no other. "From its first import in 1949 to today's retro-inspired design, it has showcased our company's ability to fit round pegs into square holes of the automotive industry".

German auto giant Volkswagen launched the final edition of its iconic "Beetle" vehicle from its Mexican factory in Puebla on Wednesday. He added "While its time has come, the role it has played in the evolution of our brand will be forever cherished". "Anyone surprised or disappointed by this announcement better prepare themselves".

The production of the final Beetle model was announced last September by Volkswagen, still trying to turn the page after the costly 2015 "dieselgate" scandal in which it paid out huge government settlements after rigging 11 million cars to cheat regulatory emissions tests.

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