How Build-a-Bear's "Pay-Your-Age" promotion works this year

Andrew Cummings
June 12, 2019

This new system was developed in an effort to reduce the chaos that ensued past year during the company's first Pay Your Age event that was held on one day.

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This year though, shoppers will need to enter a sweepstake to have the chance to take part in the limited offer. however, as an extra incentive, you also can potentially win a birthday party experience.

More than 200,000 tickets will be given out, including 175,000 tickets in the U.S.


Ten lucky winners will get a grand prize of a birthday party experience to use any time in the next 12 months up to $250.

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The deadline to complete the following three steps is 11:59 p.m. on June 16.

Now, rather than simply showing up on a given day and waiting in a massive line, Build-A-Bear has a three-step process for a chance to pay your age for one of the stuffed bears. Build-A-Bear at the time said it had to cut off lines at its USA stores after local authorities required outlets around the country to limit crowd sizes.


"Per local authorities, we can not accept additional guests at our locations due to crowd safety concerns. We have closed lines in our stores", the company tweeted in July.

"Our Pay Your Age Day generated an overwhelming response", the tweet went on.

First, make sure you're a member of the Build-A-Bear Bonus Club.


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