Tati Westbrook Takes YouTube Break Following James Charles Feud Drama

Carla Harmon
May 15, 2019

A feud between James Charles and his mentor, Tati Westbrook, has caused his subscribers on YouTube (once at around 16 million) to freefall to 13.8 million in the span of a few days. He is best known to those under 30 for helping destigmatise men wearing makeup - he became the first male ambassador for cosmetics brand CoverGirl in 2016.

People, though, clearly were celebrating Charles' downfall, posting real-time updates of his subscriber losses on social media last weekend, and multiple people put together clips of themselves giving interpretative dances set to the tune of Charles' apology video.

Tati is a big-time influencer and she took James under her wing when he was relatively unknown. He even did her makeup for her wedding.

The feud began when Westbrook revealed that Charles, who had previously declined to promote her company's supplements because it wouldn't have been an effective fit with his young teen audience, promoted a competitor's brand of vitamins.

She typically uploads five YouTube videos a week. My husband loved James Charles. "There's a reason why I haven't seen him since [Westbrook's] birthday in February".

He continued: "I'm devastated that I hurt someone that I truly love and have endless respect for".

On Friday, Westbrook posted a video, Bye Sister, calling out Charles for not being supportive, spreading lies about her, as well as slammed him for taking aim at other beauty influences and harassing men.

The Daily Mail reported Tati, 37, said that James' choice to promote a competitor rather than her own company was the latest example of bad behaviour. It has now amassed 34 million views and James Charles' follower count is decreasing as we speak, while Tati's increases.

"You know, it's really disgusting to manipulate someone's sexuality, especially when they are still emerging into adulthood and don't have everything quite figured out".

She also said he used his celebrity to "threaten", "ruin", and "embarrass" men who rejected him.

How has James Charles responded?

"I feel like I need to remind you that we can hold truth & inspire change without grabbing onto hate".

James took to YouTube to issue an eight-minute apology but skirted numerous issues.

"A lot of the time when I've had to address things in the past, I've acted out of impulse and I've gone off and tried to pull receipts or facts or screenshots and play the victim and I'm not doing that today, I'm not", James said. As for the accusations that he was a sexual predator, he said, "I've been involved in a lot of very unusual and unique situations that have left people confused or upset".

Other reports by iNewsToday