Goodbye Souq.com, hello Amazon.ae

Andrew Cummings
May 3, 2019

It's hard to believe the Seattle-based company is just now entering this market, almost two years after acquiring the Dubai-based e-commerce platform Souq (translates to "market").

Souq customers will still be able to access their existing orders and account information on Amazon.ae and the Amazon.ae app, and Amazon is taking care of any warranty claims, according to the Amazon.ae web site.


Two years after its acquisition of Dubai-based e-commerce company Souq.com, Amazon has launched a new Middle East marketplace as it makes a play to have a more unified look and brand in the region.

"Today marks a proud day for Souq and Amazon, a day that we have been working towards since the two companies came together in 2017", said Ronaldo Mouchawar, co-founder of Souq and vice president of Amazon MENA. "Customer shopping on Amazon.ae will enjoy the same commitment to great price as on Souq, fast and reliable delivery and a range of convenient payment options". Shoppers pay for goods in United Arab Emirates dirham (AED), using local or global credit cards or cash on delivery. The new site "features over 30 million products, including those previously available on Souq and five million products from Amazon US".


Purchases over Dhs100 will also qualify for free next day delivery, with some areas of Dubai able to take advantage of same-day delivery for a fee. Middle East customers could buy from Amazon in the USA but it shipped only some items to the region.

The thousands of businesses who were selling on Souq are now selling on Amazon.ae.


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