Burger King Offers Anything-But-Happy Meals for Mental Health Awareness Month

Henrietta Brewer
May 3, 2019

Though mental health and fast food may not seem like the most natural pairing, Mental Health America is pleased to have Burger King's internationally recognized brand bringing awareness to the subject.

Burger King is catering to its customers' moods in its latest launch for Mental Health Awareness Month.

The Real Meal includes ordering options like the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal.

Recently, however, the company has been implementing some advances for the 21st century. The announcement made no mention of plans to expand or lengthen the campaign. To get the deal, customers had to download the Burger King app on their phones. The people on Twitter, as is often the case, felt all sorts of ways about the new Real Meal, way more than they should for a fast food combo, a responded with everything from words of support to downright anger and outrage. The meals will be available for a limited amount of time in the cities of Austin, Seattle, Miami, Los Angeles, and NY.

It's a bold move that carries a serious message with a dose of humor in hopes the meals and ad campaign will spark conversation about mental health during the month of May. Burger King also produced a poignant video that stresses it's OK to feel your way, and that self-care and being aware of your mental health are just as important as taking care of your physical health. So, next time your boss or roommate annoys you, don't stress too much. The meals capture a wide variety of emotions from Pissed off to Salty to that DGAF (don't give a f***) feeling that hits you midweek. Remember, revenge is a dish best served with a Whopper and fries. She has been featured on Cooking Channel's Eat Street and Food Network's Great Food Truck Race.

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