Serena Williams' Investment Firm Invests in Cryptocurrency Exchange Coinbase

Ross Houston
April 24, 2019

Serena Jameka Williams is an American professional tennis player who has invested in the crypto exchange Coinbase.

Williams claimed that the fund was launched "with the mission of giving opportunities to founders across an array of industries". Last week, Williams formally unveiled the full portfolio of Serena Ventures, which "invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity", according to its website. Having such a high standard and figure she represents in the world of sport; this crypto investment move by Serena Venture will definitely leave a great impact not only on her followers but perhaps also on other known renowned personalities. It is a platform that allows users to buy and sell the an increasing list of supported cryptocurrencies. The San Francisco-based startup is the largest crypto exchange in the United States, and is now under an expansion phase, just this week, crypto-to-crypto trading services in 11 countries. Coinbase has 20M+ clients spread across 42 countries.


According to her website, she has invested in more than 30 companies whose market cap is over $12 Billion.

Furthermore, Williams is no stranger to investments and entrepreneurial ventures. The firm will coach young businessmen and also fund preliminary stage tech companies. Coinbase joins razor brand Billie, organic baby food supplier Little Spoon and the Wing, a multi-purpose co-working and community space for women with venues around the globe.


Williams is listed as president of Serena Ventures, and has brought on Alison Rapaport, formerly of J P Morgan, to oversee the portfolio and lead the sourcing process.

Today we will talk about the brilliant tennis player Serena Williams and her contribution into the crypto world. She looks after portfolio management and sources new investments. This high-profile investment heads a flurry of foreseen investments in the crypto and blockchain sector by mainstream Venture Capitalists.


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