Nissan to end luxury Infiniti vehicle production in Sunderland

Andrew Cummings
March 12, 2019

Just 750 Infiniti models were bought by Britons previous year.

The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz.

So far this year Infiniti's sales are down almost 11 percent to 20,909 units in the United States.

Around 250 employees at the Sunderland auto factory are dedicated to Infiniti production.

Infiniti promises that it will assist impacted workers in finding employment and negotiate end-of-franchise agreements with its retail outlets.

It added: 'As a result of this restructuring plan, production of the Q30 and QX30 is to cease by mid-2019 at the manufacturing location in Sunderland, UK.

Existing customers are being advised to head online and register details on the Infiniti website where they will be informed about the company's restructure and service and maintenance solutions going further.

The news puts 250 jobs at risk in Sunderland.

Infiniti has 51 employees in its western Europe operations.

Just 750 Infiniti cars were bought by Britons previous year.

Workers at Britain's biggest auto plant received more bad news today when Nissan's luxury Infiniti division announced that it will halt production in Sunderland within months.

The Infiniti line-up of cars will be electric from 2021 and diesel versions will be discontinued, the company said.

The company says it will "focus the brand on its largest growth markets, specifically North America and China", but today's announcement is claimed to have "no impact" on the brand's presence in eastern Europe, the Middle East and Asia.

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