Google launches YouTube Music in India, takes on Spotify, JioSaavn

Carla Harmon
March 13, 2019

It also includes YouTube Music.

YouTube Music Premium will also offers offline downloads and a completely ad-free experience. India's love for music comes as no surprise for the company, which has seen T-Series, a music label and movie production house from the country, nearly overtake PewDiePie, the biggest YouTuber in terms of subscribers.

"YouTube is at the heart of India's music culture - from classics like Tujhe Dekha Toh, to global sensations like Kolaveri Di, to recent rap song Apna Time ayega, and landmark videos like "Despacito", "Lahore", "Rangamma Mangamma", more than 1 billion music fans come to YouTube each month to listen to hot favourites, and discover new music". In addition, the app organizes and personalizes content for each user.

Google launches YouTube Music in India, takes on Spotify, JioSaavn

March just keeps getting better for music lovers across the country when it comes to streaming services.

Users can download the app on the Google Play Store and iOS App Store, and if they do so now, they will get a special introductory offer three free months of YouTube Music Premium. It's interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart.

According to YouTube, YouTube Music will be available both as a standalone mobile app and a Web-based desktop interface that is designed for music streaming. Further, the music listening experience will be ad-free, and users get an option to offline downloads too.

Unlike other premium music streaming services, you can not specify the bitrate at which you want to consume your music in but YouTube does vary the quality of the audio by letting you choose the resolution in which the video was uploaded. At Rs 129 per month for both Google Play Music and YouTube Music PLUS ad-free YouTube, the new YouTube Premium does look like a compelling offer.

"Thousands of playlists across any genre, mood or activity".

A smart search feature that will allow the app to find a song even if the user can not remember the title. Users can find all their downloads, saved music, recently played tracks, subscribed artists and playlists under the "Library" tab and can adjust number of songs to download and more in their download settings. Google will let you try out YouTube Music Premium for free here and later on you can pay R59.99 ($4.18) per month or R89.99 ($6.27) per month for a family plan.

All of this will be curated on your home screen.

Google Play Music subscribers will automatically receive access to YouTube Music Premium at their current price. In India, YouTube has been only offering online videos. Earlier called YouTube Red, this service offers ad-free playback and access to YouTube's cache or original shows and movies.

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