Apple will launch its Netflix competitor on 25 March

Yolanda Curtis
March 12, 2019

As always, Apple isn't explicitly saying what we can expect to happen at the event, but expectations are that we will see Apple take the wraps off of its new media services.

The company is holding a top secret press event on March 25 at the "Mothership" - the Steve Jobs Theatre at its headquarters in Cupertino.

Apple, which recently stopped disclosing iPhone unit sales data, is increasingly trying to turn investors toward the long-term value of its services ecosystem. This certainly means that the company would be launching its much-rumoured subscription services for video and news.


An invitation sent to journalists included a movie reel countdown video and the message "It's show time".

As for the TV service, which is expected to launch as early as sometime this spring, Apple reportedly has more than two dozen original TV shows already in the works, many of which have been cast, and will eventually debut through their streaming service. It would be competing directly with the widely popular services like Netflix, Hulu, Amazon Prime, etc. Apple, unsurprisingly, only hinted at the contents of the event with the following phrase: "It's show time".

A revamped Apple News, meanwhile, would include a bundle of subscriptions from major news outlets for a monthly plan, according to a Wall Street Journal report. As of now, it is still unclear which publishers are onboard Apple's premium News service offering as its 50 percent revenue split demand has left.


The event is one that has been expected, but it's now all official. The lower-end, $329 iPad hasn't had a refresh since last March. However, Apple has a history of launching new products in its March event.

A previous report by Bloomberg also predicted an Apple AR headset to ship by 2020.


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