Apple TV streaming service will off bundles of Cable TV channels

Carla Harmon
March 24, 2019

Apple has already rolled out updated iPad mini, a new 10.5-inch iPad Air, new iMacs and AirPods 2 before the March 25 event. In March, the spring event comes in as announcements for new service launches and future developments, the WWDC in June sees the announcement of new operating systems in beta mode for developers to test and develop new apps and software.

The iPhone maker, which has officially been mum on its plans, was expected to bring in Jennifer Aniston, Reese Witherspoon and "Star Wars" director J J Abrams to a launch event at its Silicon Valley headquarters.

"It seems fairly obvious they are launching a new video service", said Techsponential technology market analyst Avi Greengart.

"More than half the subscribers have both, and many are stacking several streaming subscription services on top of that too", said Gunnarsson.

"This is not new, but it is hard to do well". While iPhone sales aren't going to evaporate, it's no secret that year-over-year sales have been trending downward. Apple is expected to take 50 percent of the revenue. But it sounds like the company may have one more surprise in store on Monday. The Wall Street Journal has agreed to join Apple's service, according to a recent New York Times report.

While news of the mobile-only trial has spurred interest among USA users, the plan, even if implemented in India, is not expected to make its way to the states at the time being.

It's also unclear whether Apple will continue offering - or at least promoting - individual subscriptions. Most of Apple's products feature integrated GPUs, and even for the ones with dedicated graphics, many developers focus exclusively on Windows.

However, CNBC reported that HBO is not as far along in partnership discussions as these aforementioned networks, and it's unclear whether that will impact its availability on Apple's service. While the rival Amazon Prime Video costs INR 129 per month, the other major player Hotstar Premium starts at INR 199 per month. While the company does offer the best collection of original content, with the ever rising number of cheaper competing services and rampant piracy, Netflix will have to make drastic changes to its pricing sooner rather than later. It could. It will just come down to what Apple can offer, how much the monthly fee will be (especially if Apple is planning on bundling all of these services together), and how the library of content will be rotated.

Apple's investment has already surpassed $1 billion on what industry pundits say are more high-quality, mass appeal shows from Sixth Sense director M. Night Shyamalan, Steven Spielberg and Oprah Winfrey.

Apple has been so secretive about its bundling plans that numerous main participants in its "channels" product don't know how it plans to package the services and what it plans to charge, according to people familiar.

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