Apple Sets March 25 to Announce Its Next Big Thing

Carla Harmon
March 13, 2019

Cupertino giant Apple has officially sent out invites for an event on March 25th at the company's new Steve Jobs theater in Cupertino, California.

Second, Apple's unnamed video streaming service should bring famous faces to the launch event.

The new offerings will contribute to Apple's services segment, which is growing in revenue and importance as consumers hold onto smartphones, such as the company's signature device, for longer before buying replacements.


Apple has reportedly been struggling and tussling with content providers behind the scenes in a bid to stack up all-in-one subscription bundles for news, games and, yes, video content in the past several months.

The TV service is expected to launch globally, an ambitious move to rival services from Netflix Inc and Amazon.com Inc.'s Prime Video. This was also noted on Apple Malaysia's website (shown below) although it seems like the live stream will still take place at Apple US' website. The shows are expected to cover a variety of genres that include drama, documentary, comedy, kids program, etc. Apple has been closely working with former Sony Pictures executives Zack Van Amburg and Jamie Erlicht for the shows that are expected to be released during late 2019.

In its invitation, Apple did not specify the focus of the event and gave a single-line description: "It's show time". Apple's services business is on pace to generate $50 billion per year by 2021, the company has said.


Apple's two big product events-usually in March and September-are A Big Deal.

The forthcoming event will also be the first time Apple has used the venue for something other than an iPhone announcement.


Other reports by iNewsToday

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