Spotify clamps down on ad-blockers

Yolanda Curtis
February 10, 2019

This shouldn't be confused with the "Active Listening" feature Spotify has been testing in some territories since last August, which lets listeners choose to skip some ads if they don't want to listen to them.

Spotify will take a harder stance on ad blockers, as stated in an updated Terms of Service policy sent out today. Perpetrators could regain access by re-installing the official app or upgrading to the paid version of Spotify, but further use of the blockers could result in suspension or termination.

The updated terms of service come into effect on 1st March 2019 at which point Spotify will be fully within its rights to ban users from the service. The streaming service listed these new rules in their " Terms and Conditions of Use" page.

Furthermore, a spokesperson says Spotify has "multiple detection measures in place monitoring consumption on the service to detect, investigate and deal with [artificial manipulation of streaming activity]". Rather, cheating free users who get caught will simply immediately lose their account with no way to get it back. Spotify said past year that it estimated two million people - one per cent its total users, and 2 per cent of people using the ad-supported service - were using its free service in a way that generated no revenue for the company or musicians.

Of course, this doesn't affect Spotify Premium subscribers, who pay $10 a month to enjoy an ad-free experience - among other things.

Last week, the company had announced that it was going to acquiring Anchor and Gimlet Media which produce podcasts such as Reply All and Crimetown respectively.

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