Fitbit launches new 'Inspire' trackers for corporate sector

Yolanda Curtis
February 11, 2019

The big picture: Fitness tracker sales to individuals have not been going so well for Fitbit, but corporate partnerships with healthcare businesses and enterprise clients are keeping the company afloat with opportunity for growth.

Fitbit has quietly added a new fitness tracker to its website, but the device is not for everyone. As for the pricing, since the device is aimed at kids, we expect it to be priced lower than other Fitbit fitness trackers. It comes with an "intuitive touchscreen" and is water resistant up to 50m which makes it a swimproof device. The HR variant can also track sleep stages (light, deep, REM) and can also record real time pace and distance via user's smartphone Global Positioning System.

Fitbit has introduced a basic fitness tracker that it created to be handed out free to end users, Tech Radar is reporting.

As their names suggest, the Inspire HR features a heart rate monitor, while the stock Inspire lacks this feature. It also has a claimed battery life of up to 5 days and is available in two colour variants: black and sangria.

"These special release trackers are available exclusively through Fitbit corporate, wellness, health plan, and health systems partners and customers of their organizations, participants, and members", the company explains on its marketing page. It is available as both a wristband and as a clip that can be concealed under daily clothing. The images reveal the fitness tracker in Pink and Blue color options and are expected to offer more options when it is unveiled. Apart from the images, there's nothing much known about Fitbit's upcoming fitness tracker for kids.

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