Amazon is acquiring mesh W-Fi router company Eero

Andrew Cummings
February 14, 2019

That equipment has likely become even more important for Amazon, since Wi-Fi is the foundation for all the smart-home gear Amazon is selling. Amazon also owns companies like Ring, so it's trying to get to nearly every part of your home.

Neither company disclosed how much Amazon paid for Eero.

There's also a potential tie-in to another growing Amazon service. Stock prices of both Belkin and Netgear fell slightly this week following Amazon's acquisition announcement.

Eero was founded in 2014 by Nick Weaver, Amos Schallich and Nate Hardison. The company makes simply designed white Wi-Fi pucks that people can plug in around their homes, An Eero Wi-Fi system is meant to provide more reliable Wi-Fi in every nook and cranny of a home than a single Wi-Fi router.

Amazon has announced that it will acquire Eero, one of the biggest players in the networking hardware space known for its easy-to-set up mesh Wi-Fi solutions.

Of course, pioneering mesh Wi-Fi technology is nothing when you're going against the likes of Google, so an Amazon acquisition seems to make sense for all parties. "It started out with Echo speaker, and then they bought Ring".

In September, we reported that the company's stated goal was for consumers to have "access to Alexa everywhere-in your kitchen, in your living room, in your office, and now in your vehicle or truck". Eero previously received major funding from investors such as Redpoint Ventures, Index Ventures, and Playground Global.

Reports claim that Amazon has previously shown interest in the Wi-Fi market as an investor. The investment was part of a US$12.5 round, which included the backing of several other tech startups. However, Luma was acquired by Newell Brands' First Alert in 2018. Eero reportedly already has around 150 employees and staff.

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