Samsung is bringing an iTunes app to its smart TVs soon

Carla Harmon
January 8, 2019

AirPlay 2 will allow users to stream content from their iPhone or iPad to their TV to enjoy things like playing videos, or even music, podcasts, etc.

Apple is working with multiple manufacturers to bring AirPlay 2 support to smart TVs, not just Samsung as reported yesterday.

There are, of course, exceptions; Google's Chromecast works with iOS devices, and AirPlay audio consists nearly entirely on third-party speakers. but generally, if you want Apple video, you need to be committed to the Apple ecosystem.

Clearly this is quite the deal of Samsung and Apple with the likelihood of a lot of money changing hands for access to be allowed.

Coming in as a software update in the second quarter of 2019, AirPlay 2 will allow iOS and Mac users to instantly beam images, videos and any other content onto the big screen wirelessly.

In addition, SmartCast 3.0 features Vizio WatchFree a free streaming service that provides live news, sports, movies, TV shows, viral videos and concerts.

Vizio's SmartCast 3.0 also supports Google Assistant and Amazon Alexa. So far, iTunes has really only been available through the Apple TV, and bringing it exclusively to Samsung's Smart TVs is kind of a surprising move from Cupertino.

With any luck, we'll be seeing a bunch of smart TVs with inbuilt iTunes apps in the near future. The team at Cnet did an excellent write up on the functionality when AirPlay 2 was announced.

The AirPlay 2 support isn't Samsung's only Apple-focused announcement at CES, however. The app has not been announced for LG, Vizio, or any other non-Apple smart TV platform, and is a significant boon for Samsung TVs. This is already possible with Apple TV and we presume that it is limited to video content that has been sent via Airplay – and perhaps the new iTunes app for TVs.

With this new iTunes Movies and TV Shows app, customers can access their existing iTunes library and browse the iTunes Store to buy or rent movies and TV episodes.

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