Netflix Stops Offering iTunes Billing for New or Rejoining Subscribers

Yolanda Curtis
January 1, 2019

"We no longer support iTunes as a method of payment for new members", VentureBeat was told by a Netflix spokesperson. today. The change in approach for Netflix - although not confirmed - seems to be a way of avoiding Apple's tax for new subscribers by pushing them into the Safari web browser to complete the subscription process within Netflix' own website and ecosystem. This will allow the streaming giant to keep all the revenue coming from the new iOS users going forward.

Not only will new users be excluded from paying through iTunes, existing users who have previously cancelled the payment for at least a month and wants to resubscribe will also be excluded from the option of iTunes billing. That is why Netflix Drops in-app Purchase Option for iOS Subscriptions. In fact, the app still isn't on Google Play, and as long as Google is taking a cut, it likely never will be. It once again shows that there is a growing tension between developers and Apple, with the former growing more and more frustrated at having to pay such a large cut of revenue to the Cupertino-based company.

While an In-App subscription is way more easy to utilise even by any one, the fact that Apple takes a few percentage cut out of each subscription fee from Netflix users might be the reason the company is stopping the support for the in-app purchase in general. Users who started the in-app Netflix subscription will be able to pay that way for now. After all, Netflix remained the top grossing app last month among all apps in the App Store and Google Play Store combined.

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