Netflix account sharing could be coming to an end

Carla Harmon
January 11, 2019

The fraudulent behavior can also generate a message that, in some instances, asks a Netflix or other account holder if they would like to upgrade to the streaming service's premium option that includes sharing.

The software maker created the software, Credentials Sharing Insight, to crack down on account sharing with streaming services, making it possible to track if a user has given their streaming service password to someone else.

In order for the software to work, a streaming service like Netflix, Hulu or HBO Now buys access to Synamedia's platform, which analyzes data from all its users.

In fact, the company reported that almost 26 percent of millennials share their Netflix credentials, which it says could add to billions of dollars in losses for streaming services if left unchecked.


As noted by the Independent, it has been estimated that credential sharing could cost subscription-based streaming services $1.2 billion in lost revenue, while the cost to pay-TV services could be as high as $9.9 billion.

While, according to Netflix, "the number of users that can stream at the same time will depend on your Netflix plan", those who pass on their credentials unlawfully can be chased and identified by an algorithm used by Synamedia.

"Casual credentials sharing is becoming too expensive to ignore", Synamedia's Jean Marc Racine said in a statement last month. Our new solution gives operators the ability to take action.

The UK company claims by looking at variables such as where the streaming service is being used, the content watched, the device used to watch it and more it can calculate a probability of how likely it is a particular user is sharing their password.


"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users", Racine said.

For example, it checks what content you're watching in what location.

Synamedia says the system has already begun trials, though no official release date has been set as of yet.


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