LG Electronics unveils world's first rollable OLED TV at CES

Yolanda Curtis
January 11, 2019

LG Electronics (LG) is defining the next generation of television at CES 2019 with the introduction of the world's first rollable OLED TV.

"LG has created a TV with a display that uses revolutionary flexible screen technology that allows the screen to roll up and roll back out when needed", said LG.

Also LG has introduced a working prototype 88-inch OLED-display with support for technology Crystal Sound, the surface of which performs the role of dynamics.

What LG has done with the R-Series is harness OLED's natural flexibility and built a base that acts both as a storage facility, unfurling mechanism and, also, a sound system all in one.

And while it certainly has a magical, sci-fi quality about it - how many TVs have you seen collapse in on themselves without being destroyed? - given its second-half 2019 release date, it'll soon be more fact than fiction.

When its rolled up, the 65-inch screen is completely hidden from view.

In terms of sound quality, LG has implemented a new AI Sound mode that really upgrades the forward-firing speaker's audio performance by virtualizing it for a larger space. "And by leveraging Dolby's latest imaging innovation which intelligently adjusts Dolby Vision content, LG TVs deliver a compelling HDR experience under varying ambient light".

OLED TV with 4K resolution supports Apple AirPlay 2, integration with HomeKit and voice control with a virtual assistant Alexa. One that makes the TV more utilitarian is Live View which lets you use giant controls when listening to music, view photos from your phone, and more. While this isn't new by any means as we've seen some 8K panels on display in the previous years as well, this time the panels are market ready, and some will even go on sale in 2019.

Visitors to LG's booth (LVCC Central Hall #11100) during CES 2019 from January 8-11 can experience the new LG SIGNATURE OLED TV R for themselves.

LG did not disclose pricing for the roll-up television. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than U.S. $49 billion.

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