Google boasts 1 billion Assistant devices-10x Amazon Alexa’s install base

Yolanda Curtis
January 7, 2019

Both Apple and Google have been trying to get people to buy their smart home speakers, but Amazon has sold way more devices in this category. Now Amazon has finally revealed how many products with built-in Alexa it's sold: more than 100 million. We know that many are already using the Echo and Google Home devices for smart monitoring and usage and this ecosystem is expanding vastly. Google also says that active users-both monthly and daily-have quadrupled over the a year ago, though the company won't say how many people are using Google Assistant regularly. This means that users will be able to control their Samsung TV with the help of these voice assistants. This app is part of the "Google Play" Android app bundle, so it's included in the box in pretty much every Android phone sold outside of China.

This year, at CES 2019, Google's physical presence at the show is three times bigger, and accompanies a similarly impossible-to-escape ad campaign.

If Samsung does opt to provide a similar level of Alexa and Google Assistant support to older models, then this would arrive as a software update. After that slow initial rollout, Google continued to bring it to more and more third-party devices, including the iPhone in May 2017. The full interview is worth a read too, for Limp's even-handed views on the competition in the voice-assistant market: with Alexa, Google Assistant and Siri among the techs jostling for usage.

Have you used any Alexa device?

Amazon didn't reveal any other figures, but this is still enough to promote the epic rise of smart speakers, as well as smart homes in the current tech space.

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