Apple is doing a amusing job of shunning CES this year

Yolanda Curtis
January 8, 2019

Its multi-story data privacy ad is plastered over the side of a hotel right next to the Las Vegas Convention Center (LVCC), where CES is held every year. After all, Sony is yet another massive electronics conglomerate, so TVs, smart appliances, cameras, and phones should all be part of the plan.

Apple, which does not maintain a regular presence at CES, did not immediately return FOX Business' request for comment. The black and white image also includes an outline of an iPhone XS and Apple's privacy webpage address. But the Sunday and Monday before are jam-packed with announcements that set the stage for tech's biggest show of the year. The two companies are expected to display more products under the Amazon Alexa and Google Assistant brands, which Apple is struggling to get a foothold with its HomePod tech product, CNBC reported.

LG has followed in its recent tradition of pre-announcing many of its biggest CES products in the days ahead of the show.

Google, which operates Android, exposed the private details of 52 million users of its flop social media site Google+ in November, while last month Amazon sent 1,700 Alexa voice recordings to the wrong user following a GDPR data request.

The 13-story billboard, which covers nearly the entirety of the CES-adjacent hotel, reads: "What happens on your iPhone, stays on your iPhone".

CES starts Tuesday and runs through Friday.

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