Instagram's "Close Friends" feature lets you be the real you

Yolanda Curtis
December 1, 2018

Can you even consider someone a real friend if they don't choose you as their "close friend" on Instagram? While this feature looks really useful for the common user, don't be surprised if you see some Instagram model offering "Close friends" memberships for a little something in return. From here, you'll be able to add any number of your followers to your Close Friends list. If you're on someone else's list, you'll know that from a small green badge that will show up whenever you're browsing their stories (or by just being an actual close friend of theirs).

You can see who has made you a
You can see who has made you a"close friend on Instagram by looking for the green badge in their

Now, more than a year after it started testing the tool, it's rolling out "close friends" to everyone. A green ring will also be displayed around their profile photo in the Stories tray.


Instagram Stories are great for quickly sharing what's going on in your life - but sometimes you don't want all your followers to see them. But Instagram wants people to have their cake and eat it too and is now adding a new feature that will let them do that.


It's another indication Instagram is not slowing down in the wake of longtime company executive Adam Mosseri taking over after the abrupt departure of Instagram co-founders Kevin Systrom and Mike Krieger in October. It was inspired by user-based "Finstagrams", or fake Instagram accounts. "You can share things that are maybe a bit less polished, less flawless, [and] daily moments from your life", said Debra Aho Williamson, principal analyst at eMarketer who covers social media marketing. We built a way for you to hold down the pages so that you're actually able to read all of the pages, we have a tutorial on how to do that. The Snapchat user decides who can add to the Story and who can see it.


Instagram added Stories to its platform in 2016 and usage has taken off tremendously with 400 million people now using the feature daily.

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