Target & Walmart release Black Friday ads for holiday shoppers

Carla Harmon
November 9, 2018

Online department store Takealot, which is notorious for bulking under the heavy weight of traffic on Black Friday every year, says it's beefing up its servers so shoppers don't miss out on the thousands of deals it has with discounts of up to 60%. Free coffee and Christmas cookies will be available to the courageous souls who show up - though most of Walmart's Black Friday deals will come online the evening before, at 10 p.m. ET on Wednesday, Nov. 21. "The deals also include a selection of TVs from Samsung, Toshiba, and Insignia, ranging from a 32" HD Insignia for $90 to 50" Samsung 4K display for $330.

Many retailers offer Black Friday deals both in store and online, with some launching deals earlier in order to beat rivals.


The company has also revealed additional details about how it plans to entice consumers on the big shopping day. Once the party ends, in-store events get underway with new tools to make it easier to shop.

Speaking with reporters yesterday, Walmart US Chief Merchandising Officer Steve Bratspies said the company is planning to offer "hundreds of the most wanted items"-including TVs, iPhones, toys, and cookware sets-"at the best prices".


Although this consumer phenomenon first began in the United States, it quickly became a popular event in the UK, with high street retail chains such as Argos and John Lewis now taking part each year.

Don't look now, but Black Friday's already begun. Some estimates suggest spending could reach $1 trillion for the first time.


Black Friday is just around the corner, and some retailers are getting started a little early with sales kicking off days or even weeks before the big event. Then doors reopen at 7 a.m. on Friday, November 23.

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