Instagram Is Purging Fake Followers From the App

Yolanda Curtis
November 20, 2018

If you've used an app to get fake followers on Instagram, prepare to see your audience count drop.

Accounts who use these services will receive an in-app message notifying them the inauthentic likes, follows and comments were removed. Or, if you're lazy and/or sneaky, you could try outsourcing the heavy lifting to one of a number of apps that use your Instagram credentials to follow, like, and comment on your behalf in an entirely automated fashion.

Giving third-party apps your Instagram information could also be risky and your information could be compromised. In an update to its Community Guidelines and Terms of Use, the Facebook-owned service claims that machine learning tools will help eliminate inauthentic activity generated from such accounts. There's also a vague warning that accounts which continue to use third-party apps to grow their audience in this manner "may see their Instagram experience impacted". This is something that runs rampant on pretty much every social media platform out there, and today, Instagram announced that it has had enough. "We'll have more updates in the coming weeks on additional measures we're taking to tackle inauthentic activity on Instagram".

"Ads are also subject to our Community Standards, which prohibit spammy activity like collecting likes, followers, etc. - so you are correct that ads promoting these services violate our policies".

But even from a general user's perspective, clearing out the trash will be a welcome change to Instagram.

Instagram began cracking down on fake accounts utilizing the social media platform on Monday.

If you follow influencers on Instagram, chances are their followers and likes aren't from real people.

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