Facebook launches Lasso, its competitor to TikTok

Yolanda Curtis
November 12, 2018

Named as Lasso, Facebook reports to working on the app since October and is now available to download for both - iOS and Android.

Facebook had reported that Lasso, had been the new standalone app for mass entertainment, short form-ranging from comedy to the beauty fitness and lots more. So you can clearly see what Facebook is trying to do care by creating a cross-platform network. With tough competition from WhatsApp, Instagram, SnapChat, and other social media sites, Facebook is slowly losing its hold on young people.

The social media website stated that the app makes it convenient for anyone to create and share short videos with fun effects.

While Lasso was released under the Facebook umbrella, the company launched it informally and with relatively little fanfare via a tweet from a product manager on the team. The social networking giant wasn't losing teens entirely: its very own Instagram recently surpassed Snapchat as the most-used app among American teens based on a survey by Piper Jaffray.

Lasso's music library is one of the biggest. But for now, it's only available for users in the US. Once an account is created, permissions will need to be granted so that Lasso can acquire information from your profile, along with access to photos and videos on your device.

The content sharing integration of Lasso with Instagram Stories is also expected to come soon. In 2018, only half of the teens say they still use Facebook, compared to 4 years back. The app already is filled with content, suggesting the app may have been able to a small group of community members before its public release. To spice things up, Lasso comes packed with camera and filter effects that teenagers can play around with.

Facebook has a long history of copying apps and features from other popular apps to retain the teens on its platform.

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