Black Friday 2018 smart home deals: Amazon Echo, Roomba, Google Home

Andrew Cummings
November 20, 2018

This year, that list is perhaps a bit smaller, as retailers have once again begun remaining closed on Thanksgiving before opening their doors on Black Friday.

Shoppers are being warned to do their research ahead of Black Friday after it emerged that almost nine in 10 "deals" available a year ago had been even cheaper at other times. Here are the hottest Black Friday 2018 Amazon deals for gamers and other tech-oriented consumers.

We're still a few days out from Black Friday, but the deals are already flowing.

Yet the price listed on Amazon for the TV was nearly £50 below that figure on at least 62 occasions after Black Friday.

Black Friday will take place this Friday, November 23 and will be followed by the lesser-known Cyber Monday on Monday, November 26.

Currys PC Worldsaid it communicated clearly to shoppers by stating exactly when a product was available for a higher price: "While our prices - like all retailers - can fluctuate throughout the year, we're proud to offer our price promise across our entire range - and this covers the Black Friday trading period".

John Lewis said: "Prices are matched throughout the year as part of its Never Knowingly Undersold commitment, meaning that when competitors run promotions, prices are lowered to match, and that the Black Friday period is no different to that".

Black Friday started out in the USA where it is marked on the Friday after Thanksgiving.

The LG 60UJ630V, a 60-inch 4K TV, was advertised at £799 by Amazon on Black Friday. Luckily for them, Amazon has made it easy to find Black Friday 2018 discounts online, and the sales are live right now.

Argos said products in Black Friday deals are also included in other promotions.

The investigation analysed deals on the websites of Amazon, Currys PC World, Argos and John Lewis, which all heavily promote their Black Friday sales.

The Sony Cybershot HX60B Superzoom compact camera was advertised as £189 (save £10) on Black Friday by Currys PC World, but we found it £10 cheaper at least 27 times in June and July 2017. Is anyone surprised to hear that something might be available cheaper in the January sales than it is before Christmas has happened? We'll continue to take all the hard work out of shopping for the holidays for you, so you can spend more time with the ones you love.

Do your research - Look at the price on previous days to make sure you really are getting a good deal and don't always trust reviews you find online. On Black Friday, it's a good idea to steer clear of lesser or unknown brands that are on offer - it's likely that these won't be worth even the reduced price.

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