Adobe Releases 'All-in-one' Video Editing App Premiere Rush for Creating Social Video

Yolanda Curtis
October 17, 2018

Adobe's Adobe Premiere Rush CC announcement got a bit lost in all the excitement around "full" Photoshop on iPad.

Designed specifically for online video creators, Premiere Rush CC integrates capture, intuitive editing, simplified color, audio and motion graphics with seamless publishing to leading social platforms such as YouTube and Instagram, all together in one easy-to-use solution.

Adobe revealed at its MAX event that a new Photoshop would be coming for iPads - and not just any old defrocked mobile version.

The news was first announced earlier in the year, but now we have a teaser giving us a brief glimpse at what can be expected from the app when it's released in 2019.

As the new app is part of Creative Cloud, users should be able to continue editing between devices seamlessly. The company will also preview Gemini, a new drawing app that's slated to be available on the iPad in 2019. In these cases, Adobe Premiere Rush CC may come in handy. The paid version of the video editing app is available for $9.99 (roughly Rs. 700) per month for individuals, $19.99 (about Rs. 1,500) per month for teams, and $29.99 (around Rs. 2,200) per month for enterprise customers. The app's starter plan is available for free and gives users access to all Premiere Rush CC features, use of desktop and mobile apps, the ability to create an unlimited number of projects, and export up to 3 projects for free.

Over two and a half hours at the Adobe Max keynote, we were treated to excellent enhancements to existing desktop Creative Cloud favorites, sweet-looking mobile versions of those classics, and exciting new tools for the media of the future.

All Creative Cloud plans should include Adobe Fonts as of today October 15th, including single-app plans and the Photography Plan. Building on Photoshop's powerful brush engine, this new app combines powerful Photoshop brushes, precise and scalable vector brushes, and an entirely new category of groundbreaking Live oil and watercolor brushes - you've never seen anything like them. Project Gemini also allows users to sync their Photoshop brushes.

The target demographic for Adobe Premiere Rush is YouTubers and other web content creators.

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