NFL Backs Nike’s Colin Kaepernick Ad

Carla Harmon
September 5, 2018

Over the weekend, Nike finally took a political stand with a new ad featuring Colin Kaepernick. A similar grievance is still pending by unsigned safety Eric Reid, who played with Kaepernick in San Francisco and joined in the protests.

Unsurprisingly, given the mixed reaction to Kaepernick's protest, Nike's decision has prompted strong views of support from certain quarters and condemnation from others.

In the coming months, many players across the National Football League carried out similar forms of protest for similar reasons.

The new Nike campaign, released Monday night, showed an image of Kaepernick with the words "Believe in something".

Some Kaepernick critics took that to mean sacrificing their Nike products.

The former 49ers quarterback started kneeling during the "Star-Spangled Banner" in August 2016 as a means of protesting racial inequality and police brutality.

The protests have divided the league, often pitting a conservative white owner base against the NFL's mostly African-American players.

While outspoken conservatives continue to rail against Nike and Kaepernick, many people from the world of sports, politics and entertainment have come out in support of the ad campaign, including the National Football League itself.

Our Soundman just cut the Nike swoosh off his socks.

"Having a huge company back him could be a controversial reason for this company, but they're not afraid", said Williams, who is sponsored by Nike.

It's a little meta, but protesting the protesters seems like the flawless reflection of the politically polarized moment we find ourselves in right now.

Gov. Dan Patrick weighed in with a Facebook post saying, "It is shocking that a company the size of Nike doesn't understand that the overwhelming majority of their customers stand for the National Anthem".

Since the '90s Nike has also been the target of anti-sweatshop campaigns. "I feel like they obviously have great respect from a lot of their peers, especially other athletes, people that really are looking for social change".

While the move by Nike may have come as a surprise to some, Yahoo Sports reported that Adidas and Puma were among multiple brands that had conversations about potentially building around Kaepernick if Nike failed to renew his deal.

Other reports by iNewsToday