Here’s what happened to Nike sales after their Kaepernick ad dropped

Ross Houston
September 13, 2018

"I think Nike's trying to get out ahead of it and try and do something that's special".

"I think it's a awful message that [Nike] are sending and the goal of them doing it, maybe there's a reason for them doing it". I agree with it, but at the same time I just feel like, when he did do it, I didn't feel like it was a great time at the time he did do it.

The move was criticised by some on Twitter, with several users vowing to boycott Nike while others posted videos of them destroying the company's merchandise.

Shares of Nike tumbled early Tuesday on worries the sport goods giant's new marketing campaign around Colin Kaepernick could harm sales.


Kaepernick has become a polarising figure after refusing to stand for the national anthem in 2016 in an effort to draw attention to racial injustice in America.

Due to his involvement in the widespread movement - which gained even more traction after Donald Trump called players who "disrespect" the U.S. flag "sons of bitches" and asked for them to be sacked - Kaepernick has remained a free agent since opting out of his contract with the San Francisco 49ers in 2017. The text on that image reads, "Believe in something, even if it means sacrificing someone else's everything". The protest then spread through the National Football League and into other sports, with many other athletes following his lead.

The 30-year old has been without a team since opting out of his San Francisco 49ers contract in March 2017.

On Friday, the morning after the full version of the Nike ad played during the Philadelphia Eagles v Atlanta Falcons NFL season opener, the president asked: "What was Nike thinking?".


The two-minute spot released on Wednesday highlights superstar athletes LeBron James, Serena Williams and others.

A billboard in San Francisco of the Nike ad with Colin Kaepernick.

This combination led to her being featured in Nike's new "Dream Crazy" commercial, which has a message that anything is possible.


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