Coca-Cola Considers Infusing Marijuana Into Drinks

Andrew Cummings
September 21, 2018

The cannabis present in these potential new drinks is therefore "cannabis light", meaning devoid of its psychotropic properties and more strongly concentrated in the CBD, the famous "legal" molecule in cannabis.

Aurora said while it often engages in "exploratory discussions with industry participants", there was "no agreement, understanding or arrangement with respect to any partnership with a beverage company".

This is widely being interpreted as yet another indication that cannabis-related products are being seen as more legitimate in mainstream culture.

Spokespeople for the companies declined to comment on the report but acknowledged their interest in that segment of the cannabis market.

CBD it is an ingredient that comes from marijuana plants, but doctors say it will not get you high because it does not have THC in it.

These are interesting times in the global beverage market as multi-national beverage company, Coca-Cola, is reportedly interested in launching its own cannabis wellness drink brand.

Coke's statement said the space is making a quick evolution, but final decisions have yet to be made.

A partnership between Coke and Aurora would mark the first entry of a major manufacturer of non-alcoholic drinks into the market.

A number of big corporates have been showing interest in the cannabis market since state governments in both the USA as well as Canada have been making moves towards legalizing the recreational use of marijuana.

But isn't cannabis still illegal at a federal level over the border in the USA?

Beer makers Constellation Brands (STZ.N), Molson Coors (TAP.N) and Heineken (HEIN.AS) are all playing in the market for cannabis products.

Just weeks after merging with a leading caffeine chain, beverage giant Coca-Cola has chose to make a late foray into the cannabis drinks market. "It's more of the recovery drink angle that Coca-Cola is interested in pursuing".

Coca Cola's statement follows reports that it had been discussing a tie-up with the Canadian marijuana company Aurora Cannabis to produce a health drink. While the soft drink producer has not yet decided anything at this time and did not want to comment on further speculation, it did not confirm or deny the talks with the Canadian marijuana producer.

Alongside craft beers and La Croix, cannabis-infused drinks are slowly becoming the fad among millennials.

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