On Apple’s trillion-dollar day, Guy Kawasaki wishes he was there

Andrew Cummings
August 3, 2018

Earlier today, Apple's stock price briefly hit the magic number, which in this case was $207.05 per share. The stock has risen more than 21% so far this year, its latest rally coming after it reported strong revenue and profit gains Tuesday as demand for high-price iPhones.

Apple has become the first American company to have the total value of its publicly traded stock reach $1 trillion.

More recently, Apple has been in a race to $1 trillion with Seattle-based e-commerce giant Amazon, which is now valued around $879 billion.

Adjusting for four stock splits over the years, Apple debuted on the stock market for the equivalent of 39 cents a share on December 12, 1980, compared to Thursday's high of $207.05.

A Forrester analyst said of the company, "Whether they stand alone or are acquired, Apple as we know it is cooked". It is now worth about $200 billion, according to Thomson Reuters data.

News media have been covering a so-called race between Apple and Amazon to reach the trillion-dollar mark, with Google's Alphabet and Microsoft trailing behind.

Gold prices inched downward after Fed's upbeat assessment of the economy on Wednesday to the lowest price in more than a year as the dollar, which typically has an inverse relationship with gold, rose. This made it hard to determine the company's actual value.

Apple wasn't the first company to the $1 trillion market-cap mark. The tech giant had relatively flat iPhone sales but increased its revenue thanks largely to higher-priced models including the iPhone X, with a list price of just under $1,000.

Apple has become the world's first public company to be worth $1 trillion.

October 2001: Apple unveils the iPod and opens its first real-world shops.

Investors most likely won't care as long as Apple keeps growing and as long as it continues to churn out eye-popping earnings on an absolute basis.

For one thing, the marketing guru behind the success of the Macintosh computer wishes he hadn't turned down an offer from founder Steve Jobs to return to Apple.

Apple took advantage of that break to bring back virtually all of its overseas cash, triggering a $38 billion tax bill. Apple also forecast a strong fourth quarter, posting a revenue guidance of between $60 and $62 billion.

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