Huawei overtakes Apple as world's No 2 smartphone seller

Yolanda Curtis
August 3, 2018

The Chinese smartphone maker sold around 54 million phones last quarter, up more than 40% compared to the same period past year, according to research firms IDC, Canalys and IHS Markit.

The research firm actually brought a one-two punch of bad news (if you're rooting for Apple), saying that Apple has fallen behind Chaina's Huawei in smartphone unit sales and that the overall global smartphone market declined 1.8% in the second calendar quarter of 2018.

"India remains an important market for OnePlus, contributing to nearly a third of its global revenue".

For fast-growing Huawei, the quarter sales marked a 40 percent year-over-year gain.

The top three brands Samsung, OnePlus and Apple contributed to 88 per cent of the overall premium market as compared to 95 per cent a quarter ago. It shipped 71.6 million units while Huawei did 54.2 million handsets in the second half. It also has become synonymous, like Apple and Samsung, with high end phones in the $600 to $800 range, according to IDC, quickly establishing Huawei's reputation on a global scale.

Over the past several years, Samsung and Apple have been dominating the world's smartphone market.

Counterpoint Research attributes Huawei's success to its Honor sub-brand and the emphasis on strengthening offline presence.

Huawei achieved this despite a 1.8 percent decline in the total shipped units during the second quarter of 2018, compared with units shipped in the second quarter of 2017. But with India passing the U.S. in late 2017 to become the second-largest smartphone market, Huawei's success shows that courting American buyers isn't really a necessity anymore.

In terms of technology, shipments of a-Si LCD (including Oxide LCD) handset panels reached 390 million units during the January-June period, seeing their share of the global handset panel shipments drop to 42% from 50% a year earlier.

It is the first time in seven years that anyone other than Samsung and Apple has occupied the top two spots on the list.

The iPhone did well, with the top-of-the-line iPhone X model a big seller in many markets, according to IDC. The company faced a slowdown in important markets like India and most of Southeast Asia.

OPPO had a good result as well with an improvement of 5.1 percent year on year and sits in fourth position for market share.

No matter what, that means that growth is between 41% and 44%m giving Huawei a 15.7% share of the market.

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