Huawei knocks off Apple to become No. 2 smartphone seller

Yolanda Curtis
August 2, 2018

ARK Invest analyst Tasha Keeney on Apple's third-quarter results, comparisons of Apple to Tesla, the potential impact of tariffs and the outlook for Tesla.

IDC's latest report shows that Huawei shipped 54.2 million smartphones in Q2 2018, giving the Chinese giant its largest ever market share of 15.8 percent.

If companies like Huawei, Xiaomi, OPPO, and others want to generate a significant amount of revenue, then they will need to come to an agreement with the US government and the four major carriers to allow them to sell their handsets officially in the country.


As per Hong Kong based market tracker Counterpoint Research, OnePlus overtook Apple and Samsung in April to June quarter cornering over 40% share of the Indian premium smartphone market with devices priced over Rs 30,000. Samsung, which ranked first, shipped over 73 million units.

"The Asia-Pacific region posted the biggest growth in the second quarter, rising 107 percent year over year, while Europe, Middle East and Africa (EMEA) recorded more than 60 percent growth", IHS Markit analyst Gerrit Schneemann said of Huawei in a research note. The firm said the uptick is partly due to its strong sales of its latest flagship phone, the P20, and its Honor sub-brand model, which accounted for two thirds of its $16 million revenue jump in the last quarter. It remains the leader in China, with a market share of 27 percent, thanks to its recent P20 line. Shipments of Honor-branded smartphones outside of China skyrocketed 150% over previous year to 4 million.

The top 10 vendors list includes six Chinese companies: Huawei, Vivo (7%), Oppo (8%), Xiaomi (9%), Lenovo (3%) and Tecno (1%).


"The importance of Huawei overtaking Apple this quarter can not be overstated".

Huawei's success follows its stated ambition to ship 200 million handsets to both domestic and global markets in 2018 after shipping 100 million phones as of July 18, the fastest pace of shipments the Chinese company has seen in years.

Now it seems that over in India, OnePlus is killing it against more established players such as Samsung and Apple. The company has done reasonably well to counter Xiaomi in the last quarter by launching new models, but that's not a strategy Samsung can easily adopt for the premium segment.


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