Shocking! IHOP acknowledges it faked IHOb name change

Yolanda Curtis
July 10, 2018

IHOb is back to being IHOP. The plan, which came with a rollout of seven burgers including the Big Brunch Burger and the Cowboy BBQ burger, had been in motion for about a year.

The company sent out a tweet Monday announcing the reversal back to IHOP: "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday. That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", the company said in its Facebook post.

USA Today reported on June 11 that the "name change" was merely a ploy for attention, quoting the company's chief marketing officer, Brad Haley, as saying: "The whole goal of this effort was to convince people that we were just as serious about our burgers as we are about our pancakes".

IHOb attracted a few burns from another restaurant chain.

Hollis Johnson/Business InsiderIHOP will continue to sell both pancakes and burgers. "So, we went bold with the campaign".

Just as reactions were mixed to IHOP's original name change, there has also been a variety of comments with this switch back, ranging from appreciation to sass. And as it turns out they're not even changing their name after all. Some fans called the name change "bizarre" and "a nightmare". Hopefully no one got too attached to the alternative "IHOb" name in the process.

"The pancakes haven't gone anywhere".

"It remains to be seen whether the buzz will translate to people being more likely to consider dining at IHOP", according to Business Insider.

Other reports by iNewsToday