Amazon Prime Day starts July 16

Amazon Prime Day starts July 16

Andrew Cummings
July 3, 2018

Amazon Prime is a paid subscription service giving its users a number of enhanced services and delivery incentives.

The sale will kick off on Monday, July 16, at noon Pacific and go on for 36 hours, up from 30 hours previous year. What's more, Amazon will also kick off twice as many deals on its own hardware products as it did past year -just the flawless time to get that Amazon Echo, a Fire TV, a Fire tablet, or that Kindle you've been lusting after. It will also offer fresh, new launches across various categories during Prime Day this year, with over 40 million products said to be available for purchase for Prime members.

Amazon Prime Day has fast become one of the biggest shopping events of the year, right up there with the juggernaut that is Black Friday when it comes to bargains. The company added that more than a million items were shipped to Canadians last Prime Day.

Amazon Prime Day will be available in Canada, the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Belgium, and Austria, with new additions Australia, Singapore, Netherlands and Luxembourg for 2018. That's a six hour extension from last year's shopping day, which gives you more chances to spend money on things because they're discounted - or to get yourself that TV you've been mulling over for the past few months.

In addition to the usual slate of deals, some brands are unveiling new products, new content or special edition products for Prime Day 2018. Naturally, you can use your Alexa smart speakers like the Echo Dot or Echo Show to request tunes too.

The bad news is that the sale fiesta is only valid for Amazon prime subscribers, meaning only those who pay subscription fees can get their hands on the deals.

In London, Amazon will host an entertainment extravaganza on Sunday 15th July - the eve of Prime Day.

Amazon Music - Prime members who haven't yet tried Amazon Music Unlimited can get four months of the premium, on-demand service with access to tens of millions of songs and hands-free listening, for just $0.99. Members will also receive exclusive in-game loot for Warframe and PLAYERUNKNOWN'S BATTLEGROUNDS.

Amazon Prime Day was launched in 2015 to mark the company's 20th anniversary but proved such a hit with online shoppers that it has since evolved into an eagerly-anticipated yearly event.

Prime Video, DVDs and Blu-Ray - Save up to 50% on popular movies and TV shows on digital, DVD and Blu-Ray.

Kindle Unlimited - Eligible Prime members can get three months of unlimited reading for no extra cost with a Kindle Unlimited membership.

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