Phillies poke fun at IHOP with ridiculous name change

Carla Harmon
June 12, 2018

All-day breakfast lovers, the mystery has been revealed.

Last week, IHOP sent the internet into a frenzy when they announced that they would be changing their name to IHOb.

The chain, which opened its first restaurant in Burbank, California, in 1958, played along all week, even going so far as changing the signage outside its restaurant in Hollywood to "IHOb".

It also insisted upon replacing the "p" in various words with "b".

In case you haven't heard, IHOP has officially changed their name (and EVERYTHING ABOUT THEMSELVES) to IHOB.

Although at least one IHOP location in Hollywood received new IHOb signs, IHOP president Darren Rebelez told CNNMoney the vast majority of the almost 1,800 other locations will still go by IHOP. All other locations will serve up the full slate of new burgers. "But we want to convey that we are taking our burgers as seriously as our pancakes".

IHOb has been fairly silent on whether this is a permanent change or not, but it's a fairly good bet that it's just a temporary change to launch the new line of burgers. But most fans figured out it was just a way to get people talking.

Rebelez said that the restaurant chain is "growing like crazy" and that it soon will be worldwide.

But while IHOP/B is garnering all the press, burger rival Wendy's is kind of stealing the spotlight. "Burgers are the most consumed entree item for men, women and children in America", he said. (We all promptly fell in love.) In 1973, the company began using the acronym "IHOP", and for 50-ish years, the acronym and the restaurant lived in pancake harmony. You know, because everyone goes there for the burgers?

Others noted that the Ob in the IHOb logo looked extremely similar to the O.B. brand of tampons.

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