International House of... Burgers

Carla Harmon
June 11, 2018

"Why couldn't you be worldwide house of brunch and start serving mimosas and bellinis?" one user asked, garnering hundreds of "likes". Many people chimed in with their guesses, including Questlove, the drummer from The Roots, who wanted to know if the b stood for "breakbeats".

The wait is over, and the change has been revealed.

In an effort to promote the debut of the brand's new Ultimate Steakburgers, the company is flipping the "P" in its name - which stands for pancakes - to "b" for burgers.

The announcement immediately caused fans of the breakfast chain to go insane with speculation, with the most likely option for what the "b" could stand for being "breakfast".

The tweet included a short video with the answer to the mysterious "b" as burgers.

Fans of the chain don't appear impressed by the new name. It's a move to highlight the restaurant's lunch and dinner offerings, in addition to its well-known pancakes and breakfast menu, which are still being sold. Most people thought it would be "breakfast" or "brunch".

It doesn't look like the classic menu is going anywhere, though, so you can still get your pancakes.

The chain announced the unexpected, seemingly random switch last week via social media. IHOP's same-restaurant sales - or sales at locations open at least a year - declined 1.9 percent in its most recent fiscal year.

Changing your name is dramatic.

The new name? International House of Burgers.

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