Instagram Reaches 1 Billion Users, Launches IGTV Standalone App

Yolanda Curtis
June 22, 2018

IGTV is essentially a video platform, similar to YouTube, where each creator has their own channel which users can choose to follow to stay updated on. A search feature, four tabs to access the content of people you follow, the most popular videos, footage recommended for you, and also a way to keep on watching videos you started watching but didn't finish.

Instagram is touting IGTV as "a new app for watching long-form, vertical video from your favorite Instagram creators".

There is a lot of crossover usage and since companies and individuals engage multiple social media outlets for branding or just plain vanity, it's likely the more savvy users, the influencers who make their money off Instagram and YouTube will push content out through both.


For starters, while it's possible to upload videos to IGTV from your computer, it's apparently only possible to watch videos from within the app. It aims to work just like regular TV but with vertical videos. Also notable is the fact that everyone can be a creator - anyone can simply upload their own IGTV videos in the app or on the web.

Kevin Systrom, CEO and co-founder of Instagram, prepares for today's announcement about IGTV in San Francisco. If you're not into that video, swipe to check out other creators' channels. "Since then video has exploded, we've continued to build video experiences, and in 2016 we launched stories. which brings us to IGTV".

Earlier this month we reported that Instagram was working on a new feature that would allow video longer than a minute, and up to an hour-long. With this news, all four of Facebook's key services-the main Facebook app, its two chat apps Messenger and WhatsApp, and Instagram-each have a billion or more users.


The IGTV video content is optimized to fit how users watch video on their phones - with full-screen vertical videos.

Second, the service starts playing content as soon as you open it.

Finally, before signing off, Kevin revealed that IGTV is ad-free for now, but that will not continue as they wanted to help content creators monetise their content, and ad-revenue-sharing would be a possible avenue to do that. (By comparison, 85% use YouTube.) Instagram Stories, the feature that lets users post short, temporary video segments, has been a huge hit for the platform. Instagram will also look to ways for creators to monetize their content - an effort Facebook has been focused on for a while now.


The title of her first IGTV post was "Instagram + IGTV Controls My Life for a Day!"

Other reports by iNewsToday

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