Domino's is helping fix potholed roads so your pizza stays ideal

Andrew Cummings
June 12, 2018

The company says it's already repaired roads in Bartonville, Texas; Milford, Delaware; Athens, Georgia; and Burbank, California, and the campaign will continue for three months throughout the summer.

Domino's is on a mission to save your pizza. Images provided by Domino's show a pothole fix truck emblazoned with the chain's logo and the slogan, "Bad roads shouldn't happen to good pizza". You can nominate your area.

The towns chosen will get money to fix their crumbling roads and ensure the integrity of pizza remains in tact, the company said. Domino's has created an interactive experience showing what happens when the delivery driver goes over a pothole, and it's as bad as you would imagine.

Domino's Pizza is exhausted of delivering its mediocre pizzas on bumpy roads. The crews put up "Paving for Pizza" signs, use branded steamrollers, and even spray-paint the Domino's logo on the patched potholes. "We know that feeling is heightened when you're bringing home a carryout order from your local Domino's store", Domino's USA President Russell Weiner said in a statement.

"This unique, innovative partnership allowed the town of Bartonville to accomplish more potholes repairs", Bartonville Mayor Bill Scherer said on the Paving for Pizza website.

When a town is selected, the customer is notified and the city receives funds to help with the repairs. The "Pizza Damage Report" shows the state of pizza during a ride on mildly, moderately, critically and catastrophically damaged roads.

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