AMC Theatres unveils $20-a-month rival to MoviePass

Carla Harmon
June 20, 2018

As any regular MoviePass user knows, one of the main drawbacks of the service is the inability to book tickets in advance, because your app needs to be within 100 yards of the theater to check in.

MoviePass and AMC have been at odds since soon after the movie subscription service announced its unlimited plan last summer.

The new subscription model is the latest salvo - and first major one from a top theater chain - in a heated battle for what the movie business most craves: frequent moviegoers. Will AMC Theaters lose money on this service? But subscription services are popular among Millennials, who have proven hard for theaters to attract.

"AMC Stubs A-List is being taken to market at more than double the price of that charged by some of our competitors", Aron said in a conference call with investors.

"Since its inception in 2011, AMC Stubs has continued to evolve to meet the needs of its customers, as it did in 2016 when we introduced the free tier, AMC Stubs Insider", said Adam Aron, president and CEO of AMC Theatres in a statement.

That "sustainable" reference is a clear dig at MoviePass, an independent movie ticket subscription service that has been losing millions of dollars with monthly rates as low as $6.95 as it has built a subscriber base that recently passed the 3 million mark. Monthly movie ticket subscription rival MoviePass doesn't allow its members to purchase large format or 3D tickets, just 2D.

Other stipulations include a mandatory two-hour window between films seen on the same day, and no rollover if a subscriber does not see three movies in one week.

AMC Stubs A-List membership plan, which also features concessions discounts, will debut Tuesday.

Starting June 26, AMC Theatres is offering AMC Stubs A-List, which enables guests to see up to three movies per week, along with the benefits of AMC Stubs Premiere, for $19.95 per month.

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