YouTube is crediting music creators in more than 500 million videos

Pablo Tucker
May 17, 2018

It's a good addition to the YouTube platform, especially considering it will help provide proper credit to artists and songwriters involved in songs. The new section titled "Music in this Video" can be found by clicking the "show more" button which drops down into a list of credits for the appropriate people, as well as links to the official artist channel and official music video when available. The feature automatically identifies and credits music used in videos.

YouTube said in a blog that the move would "provide greater recognition and exposure to the people who contribute to the creative process [and] more opportunities for artists and songwriters to reach YouTube's diverse audience". Plus, credits will be accessible for all future videos with music. The technology is made possible by YouTube's partnerships with record labels, music publishers and music rights societies. Spotify added a similar feature to their platform earlier this year, which eventually led to the creation of "Music in this Video' for YouTube".

YouTube to launch music streaming service on 22 May

Labels, songwriters and producers will get their due on the platform. The additions arrive as YouTube readies a music subscription service under the tutelage of global music head Lyor Cohen - which has been rumored since late past year. Accessing this information is now easier than ever, skyrocketing new possibilities of discoverability for consumers. YouTube has added credits to over half a billion videos with music now on the site.

Why YouTube has waited so long to present this music discovery feature is anyone's guess (Shazam anyone), but here it is.

"Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked. There is so much more we can do to establish a better situation for music creators and this is great step forward", of the initiative moving forward.

"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes". That being the case, the implementation of "Music in this Video" is still a net positive for all those concerned.

YouTube has added a new feature to its video-streaming platform.

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