USA retailer Gap apologises for 'erroneous' China map printed on a T-shirt

Andrew Cummings
May 15, 2018

Gap took action after photos began circulating on the Chinese social media site Weibo of a T-shirt with a map that did not include Taiwan, a self-ruled island that Beijing regards as Chinese territory.

The company is the latest to publicly express its remorse after being hit with an online backlash from China's often nationalist keyboard warriors.

Lee also reiterated the government's stance on the matter, asking the airline not to belittle Taiwan or damage its sovereignty and dignity by bowing to pressure from China. We were told that the design of a map of China for Gap T-shirts in some overseas markets had an error. The T-shirts themselves were not actually sold in China, said the Gap headquarters in Shanghai to the Global Times. It also added that it would implement more rigorous reviews to ensure the same thing would not happen again.

In a rare statement issued by the White House May 5, the US government slammed China's demand as "Orwellian nonsense" and said it deemed the request "Chinese political correctness".

The Chinese Civil Aviation Administration had sent a notice to 36 foreign airlines, including a number of US carriers, on April 25, asking them to comply with Beijing's standards, according to the White House.

"China's internal Internet repression is world-famous".

In January,

The Gap also announced in an email that it had removed all of the offending products and had them destroyed, according to CBS News.

Delta Air Lines, hotel operator Marriott and fashion brand Zara are among businesses that have apologized to China for referring to Taiwan, Hong Kong, and Tibet as countries on websites or promotional material.

The Gap's website originally listed the T-shirts as being available in Canada, Japan, Paris, China, San Francisco and NY. Last year, German carmaker Audi was in hot water for omitting Taiwan and parts of western China on a map used at their annual meeting, while Mercedes-Benz apologized in February for quoting the Dalai Lama, the exiled spiritual leader of Tibet, on Instagram.

It is available online on the Gap Factory U.S. website, as part of the "City T-shirt in Jersey" range.

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