AT&T CEO Randall Stephenson Reveals Plans for New $15/mo OTT TV Service

AT&T CEO Randall Stephenson Reveals Plans for New $15/mo OTT TV Service

Andrew Cummings
April 20, 2018

Time Warner Chief Executive Jeff Bewkes old Judge Richard Leon, who will determine if the $84.5 billion deal, may proceed and that the U.S. justice Department was mistaken to pronounce that AT&T would be unwilling to license Time Warner's TV and movie content to competitors engendering black outs so as to garner new customers to AT&T subsidiary DirecTV.

The new service would be meant to appeal to a more budget-conscious streaming audience and Stephenson said the plan is to launch the service "within weeks".

Stephenson mentioned it while testifying in an ongoing antitrust trial.

Stephenson was AT&T's final defence witness in the trial.

As weird as it may seem, Stephenson's reasoning for announcing Watch during his testimony is easy enough to follow. "If successful, we believe this could put more pressure on the other three [major] wireless carriers ... to act in a more formal way in the content space", Fritzsche wrote in a research note Friday. Watch, AT&T spokespeople later confirmed, will be a skinny cable bundle that will be offered for $15 per month - far less than most consumers pay for a monthly cable package.

With digital advertising, Chevrolet, for example, can target auto ads at people looking to actually buy a vehicle, he said.

Stephenson gave few other details of the planned service, not revealing the number of channels or if the service will offer other features such as cloud recording capabilities that are currently in beta testing on the companies DirecTV Now service. "It's free for people with AT&T unlimited wireless service". He used the upcoming $15/mo service, which has been dubbed AT&T Watch, to counter Justice Department's claim about the company's continually climbing prices for its DirecTV satellite service, according to a report from Variety. But that offer only lasted for a little over a month, at which point the 100-channel price jumped to $60 per month.

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